Act Now to Stop Iowa Vape Ban

Attention Iowa vape wholesalers, resellers, and retailers. You will no longer be able to provide adult customers with the products they prefer if Iowa SB 3101 is passed. This is a PMTA Registry Bill, also known as the Big Tobacco Protection Act, and dozens of nearly identical bills have appeared in state houses across the nation in the last few weeks. Iowa residents will foot the bill to make their state government the enforcement arm for failed FDA policies. 

The Iowa version of the Big Tobacco Protection Act must be stopped. Visit the Stop the Iowa Big Tobacco Protection Act page at CASAA or click on the link below. 

Iowa Big Tobacco Protection Act

IOWA SB 3101

Iowa SB 3101 is “PMTA Registry” legislation and has been introduced and referred to the Committee on Ways and Means. This bill is not currently scheduled for a hearing, but we expect that to change and will update this alert as more information becomes available.

The Big Tobacco Protection Act will kill the independent vape industry and funnel sales to their own products. 

We urge you to click on the call-to-action banner below above to make your voice heard.

You can also use CASAA’s legislator lookup to find who represents you and let them know that you vape, you vote, and that adult freedoms and consumer choice should not be stripped away to benefit the lobbyists with the deepest pockets.  


  1. Structured so that the tobacco industry’s vape products remain on market, despite also not having received PMTA authorization, while barring their less expensive competition.
  2. Serves as a flavor ban, denying adult vapers the flavors they prefer. An FDA funded study found cigarette sales increase in areas with flavor bans.
  3. Bars easy to use disposable vapes, which are ideal for initiates and not coincidentally compete head-to-head with prefilled pod kits made by Big Tobacco.
  4. Harms small businesses, vape shops and convenience stores, by removing high-volume and profitable products while leaving lower margin tobacco industry vapes on shelves.
  5. Contrary to spirit of consumer choice and entrepreneurship, barring products released after 2016.

Big Tobacco Protection Act

Iowa is the same state where AG Thomas Miller once promoted a rational approach to vaping akin to the United Kingdom’s Using Vaping to Quit Smoking website rather than the FDA's Bloomberg Funded prohibition. He pushed back against the FDA when so many others were cowed by Bloomberg's millions in lobbying money. He fought the tobacco industry for Iowans and won. 

Now it is the tobacco industry, rather than Bloomberg and groups like the Orwellian-named Truth Initiative, that is using their lobbying power to promote a scheme which will serve as a de facto vape ban.

The tobacco-industry lobbyists carefully worded their Big Tobacco Protection Act Bill, misleadingly labelled a PMTA Registry Bill so it bars products released after 2016, using the FDA’s shaky Premarket Tobacco Authorization process as a guideline.

PMTA Registry laws are already in place in Oklahoma, and Louisiana. CASAA refers to this cookie-cutter and self-serving piece of legislation as the “Protect Big Tobacco Act”. Make no mistake. They are a de facto vape ban.  

When passed, PMTA Registry bills force vape shops to close, decimate the industry, deny adults access to vape products, and leave the tobacco industry with uncontested control of the market.

Iowans Foot the Bill for Big Tobacco Monopoly

The price difference between independent vape industry products and those made by Big Tobacco is staggering. It costs over $200 to vape 30ml of e-liquid from a Vuse Alto. For Juul users, that cost increases to nearly $350 per 30ml.

A Lost Mary MT15000 Turbo costs a $63 to vape the same amount of e-liquid. The difference for the average user can equal a car lease or student loan payment. 

Vape Cost to Consumers

This table does not even account for the fact that a legally enforced monopoly will provide the tobacco industry with the freedom to raise prices further. What is the worst that can happen? Profitable cigarettes sold in place of vapes?

Under the  Iowa PMTA Registry Bill, all vape products released after 2016 will be barred. This means every popular disposable will be gone, leaving Vuse, Juul and MyBlu with a virtual monopoly. A recent FDA study showed that flavor bans increase cigarette sales.

PMTA Registry Bills Nationwide

Youth vaping rates have fallen every year since 2019, and the odds of a national flavor ban that would only benefit the tobacco industry seem more remote than ever. The FDA's PMTA debacle is under fire as conservatives Senators raise questions about the fairness of the entire process. 

To tilt the playing field decisively in their favor, Big Tobacco has devised state level restrictions based on the FDA’s flawed PMTA system. The only issue is that only a couple of defunct cigalikes have been approved by the FDA. As lobbying at the state level is a negligible expense for the deep-pocketed tobacco industry, these laws are expected to be proposed in every state.

The tobacco-industry lobbyists carefully worded their PMTA Registry scheme so that it bars products released after 2016, as the FDA has not approved the most popular tobacco industry vape pod products either.

Adult vapers, and smokers will pay the price for this political maneuvering and thousands of jobs will be destroyed in the process.

Consumer freedom, choice and your pocketbook will take a huge hit if the Iowa Vape Sales Ban is to pass.