Best Reasons to Carry Lower Nicotine Disposables

Disposable vapes are incredibly popular with adult vapor consumers. They are convenient, easy to use, reliable, have great flavor and provide amazing performance. Unfortunately, they are also a product that has been traditionally limited to high-nicotine strength options.

The enormous gap between nicotine free and the standard 50mg strength is being addressed by lower nicotine disposables. As a store owner, they represent growing market. Here are 17 reasons to carry lower nicotine disposables.

Supports Customer Base Seeking to Reduce Nicotine Strength

There are many disposable vape users on a journey to reduce their nicotine consumption. The drop between 50mg and 0mg is substantial. This makes lower-nicotine disposable vapes a logical product to carry.

Provides Equivalent Nicotine Strengths for Pre-filled Pod Users

Unlike most disposable vapes, MyBlu, Vuse Alto, Juul and other gas station pod kits all offer lower nicotine strength options. These products cost far more to use than a disposable vape. These customers are unlikely to switch to a refillable device and users of the lower nicotine options are unlikely to double their nicotine strength by switching to a traditional disposable. Lower nicotine strength disposables are a great off-ramp for customers who were previously paying hundreds of dollars per 30ml of e-liquid.  

Appeals to Current Disposable Vape Users

They also can appeal to current disposable vape users looking for a lower strength alternative.

Appeals to Open Vape System Users

Staff can recommend lower nicotine vapes as part of a strategy to upsell e-liquids and refillable vapes.

Draws New Business by Appealing to Initiate Vapor Consumers

Initiate vapor consumers often start at lower nicotine levels and are even dual users. Lower nicotine vapes can help acclimate these beginners as 20mg is smoother and lower strength, which is useful as combustible users are not habituated to vaping and sometimes complain of harshness.  

Widens Disposable Customer Base to Include Experienced Vapers

We have found that experienced vapers who have been using lower-strength freebase e-liquids and mods for years find the 50mg strength of most disposable vapes overwhelming. Cutting that strength to 20mg opens this market. Disposables are perfect on-the-go scenarios.

Fills Gap in Product Line-up by Catering to 25mg Nic Salt Vapers

Lower nicotine vapes are roughly equivalent in strength to the lower strength option of a bottled nic salts. Previously, disposable vapes were only available as nicotine free or in the same 50mg strength as the highest strength bottled e-liquid. Lower-nicotine vapes are nearly a one-to-one equivalent to the common 25 and 35mg strength nic salt bottles.

Lower Nicotine Vapes Are an Expanding Market

Sales of lower nicotine vapes are increasing month over month, as customers previous deterred by the potency of products like Geek Bar or Lost Mary are willing switch to options with lower nicotine strengths.

Attract Repeat Customers

Vape shops that have more space to carry niche products can attract repeat customers by offering unique items not available at brick-and-mortar chains.  

Enhanced Customer Experience

Customers appreciate having choices that fit their individual needs. By offering lower nicotine disposables, you enhance the overall customer experience, leading to positive reviews, repeat business, and word-of-mouth recommendations.

Market Differentiation

Carrying lower nicotine vapes helps a vape shop stand out from competitors who exclusively carry high-nicotine disposable vape options.

Travel Friendly

Long-time customers who use lower-strength e-liquids in refillable devices can now enjoy the convenience of disposable vapes without ramping up their intake from 6 to 50mg. This is especially useful for vapor consumers who are travelling.

Premium Product Perception

As a unique product, lower nicotine vapes can be marketed as a premium product for loyal vapers.

Insulated From Industry Trends

When a product like Geek Bar or Elf Bar dominates the market, it can be hard to compete or find suitable margins. Lower nicotine disposable vapes do not compete head-to-head with the current trending product because they have a different customer base and use case. This makes them an evergreen product choice.

Positive Reviews

Satisfied customers have already left many positive reviews about the Flonq. Carrying a premium lower-nicotine disposable can boost a store's reputation and attract more business. By embracing the trend of lower nicotine disposables, vape shops can enhance their appeal and ensure they meet the evolving needs of their customer base.

Lower Nicotine Vapes Made Possible by Improved Disposable Vape Technology

The huge improvements in disposable vape technology have made lower nicotine vapes a viable and satisfying alternative. Older disposable vaping technologies lacked the reliability, longevity, and vapor production of the modern rechargeable disposable. This made their performance sub-standard unless filled with the highest potency e-liquids. A Puff Bar or Cali Bar from 6 or 7 years ago would be ineffectual at such a lower strength, just as the Juul never was able to dominate in Europe when limited to 20mg strength.

The dual mesh coil and dual modes of a modern disposable are perfectly calibrated for a lower nicotine strength e-liquid. With vastly more powerful devices, 50mg strengths are no longer necessary and are even overwhelming to many vapor consumers. The typical disposable vape has wattage and battery life that are roughly the same as a refillable pod kit like a Vaporesso XROS, Smok Novo or UWell Caliburn.

While 50mg strength will remain the choice for many adult vapers, we expect continued and significant growth in the lower nicotine disposable market.