Missouri House Bill 2211 (HB 2211) has been referred to the House Committee on Crime Prevention and Public Safety. It is a de facto vape ban. PMTA Registry laws like this are appearing across the country and referred to as the Big Tobacco Protection Act due to their targeted banning of rival products.
If enacted, this law would effectively make the state of Missouri an enforcement arm of the Food and Drug Administration empowering state authorities to enforce the disastrous federal anti-vaping regulations. This would put independent vape shops out of business, and hundreds of workers out of jobs. A recent FDA study showed that flavor bans increase cigarette sales.
Please take a minute to send an email to your lawmakers urging them to oppose this HB 2211! Click on the call-to-action banner below or click here to make your voice heard.
Cost to Businesses and Consumers
While vaping has been under siege for many years, this bill will criminalize vape sales. Few vape shops can survive selling eight-year-old pod kits, mods, and a couple lines of e-liquid.
A legally enforced monopoly will provide the tobacco industry with the freedom to raise prices further and the profit margin for resellers. The tobacco industry has been unwilling or unable to compete with the independent vape industry in terms of price and innovation. Youth vaping rates have fallen every year since 2019, and the odds of a national flavor ban that would only benefit the tobacco industry seem more remote than ever.
The table below shows the discrepancy in price to consumer between disposable vapes and tobacco-industry pod kits. Big Tobacco's prefilled pods are also lower margin products for the resellers. It is a lose-lose-lose situation for business owners, vapers, and potentially public health.
Consumer freedom, entrepreneurship, customer choice and your pocketbook will take a huge hit if the Missouri Vape Sales Ban is to pass.