Mi is the comprehensive portfolio of Mi-One Brands encompassing Mi-Pod, Mi-Pod Wholesale, Vaping.com, and the Electronic Cigarette Forum, all of which operate under the Mi trademark. These entities collectively represent the proprietary intellectual property and business operations exclusively owned and protected by SVC DBA Mi-One Brands.
Evolution of Mi
Established in 2008 under the name "Smoking Vapor," the company quickly earned a reputation for innovation and integrity. Co-founders Geoff Habicht and Amir Hakak, motivated by their own transformative experiences with electronic cigarettes, set out to create a convenient and powerful alternative for adult smokers. In 2016, the launch of the revolutionary Mi-Pod vape kit marked a pivotal moment, paving the way for the formation of Mi.
Mi Portfolio
The Mi portfolio has expanded significantly to encompass a wide array of products and websites. With the Phoenix office named Arizona's top workplace in 2023, the Mi name and trademark are proudly utilized across various platforms and channels to ensure consistent brand representation and engagement.
In the B2B space, Mi symbolizes trust and innovation, fostering strong partnerships and collaborations with retailers and distributors. For direct-to-consumer interactions, Mi is a symbol of quality and reliability, creating a seamless experience for customers across our websites and products.
The global reach of our digital content platforms has made Mi an active and authoritative voice in the community, working tirelessly to promote sensible regulations, ethical marketing standards and to protect adult access to tobacco harm reduction products.
Despite this growth and diversification, Mi has never wavered in its dedication to the core values and innovative spirit that defined the Mi-Pod's origins.
What sets Mi apart in a crowded industry is not just what we sell but we do not sell and who we will not sell to. Mi has created and implemented bespoke software upgrades that accurately apply local product restrictions and tax rates on all orders. Combined with the use of top-tier age-gating technology, Mi is an industry leader in terms of regulatory compliance
Mi-Pod.com
Mi-Pod.com is the direct-to-consumer website for Mi. With over 5 million active users in 2024, Mi-Pod.com also serves as the both the primary customer facing eCommerce website of Mi and the flagship content platform for Mi.
Mi-Pod Wholesale
Mi-Pod Wholesale is the B2B website for Mi. It provides retailers with access to a diverse selection of premium products, as well as information on new products and regulatory information.
Streamlined ordering processes, exceptional customer service, a comprehensive product catalog, and bespoke software, are just a few of the reasons that Mi is a valued partner for the top names in the vaping and alternative product industry.
Mi-Pod Wholesale provides the signature Mi experience to thousands of business owners. The Mi name is promoted dedicated outside sales staff, that is supported by an in-house print and design team that provides customized marketing materials.
Vaping.com
Vaping.com is the latest addition to the Mi Brands portfolio, bringing a legacy of excellence to the Mi family. It is a business-to-consumer website which offers a comprehensive selection of high-quality devices, e-liquids, and accessories. The platform is thoughtfully designed to provide a seamless shopping experience, combining intuitive navigation, competitive pricing, and the exceptional customer service that makes Mi such a trusted name in vaping industry.
Electronic Cigarette Forum (ECF)
Since 2007, the Electronic Cigarette Forum has been the trusted voice of vaping, fostering an active community from the earliest days of electronic nicotine delivery systems. Beyond its forums, it serves as a valuable educational resource for adult vapers, offering insights on legislation, product reviews, and tips for the safe use and maintenance of electronic cigarettes. Free from algorithms and influence of anti-vaping advertisements that flood traditional social media channels, it remains a genuine space for adults exploring smoke and ash-free alternatives to traditional cigarettes. Now proudly part of the Mi umbrella, the ECF forum continues its mission to inform and support the vaping community.